One of the most important elements of any online business is list building. “Money is in the list”, so building a substantial and – most importantly – responsive list is crucial for your business.

It is advisable to use multiple methods of list building strategies. First of all you must get a squeeze page and an auto responder up and running. A squeeze page is basically a simple web page that offers the reader an incentive to join your list. Such an incentive could be a free ebook, an online course or a free tool for their business. Then the page must contain an opt-in form, provided by your auto responder service, to collect the visitor’s name and email address.

When selling online, whether it’s your own stuff or promoting other people’s products or services (affiliate), don’t send your traffic directly to the sales page, but direct them to your squeeze page and get them opt-in to your list first. That way you may get both a new subscriber and a sale. And if you did not get the sale, you can follow-up with the subscriber and eventually make a sale later. This is a most important list building tactic.

Another list building strategy is having a subscriber box on your blog, preferably at the top, where you set up a special offer to your readers in return for subscribing. Remember, people who visit blogs, and especially those who post replies, tend to be more active than others and might be more responsive to your offers once you have them on your list.